If you are like me and are always looks to optimize processes then you need to read this insightful article from A LIST APART

"Connected UX" is a great article on the challenges of managing customer feedback. It discusses the pitfalls of the "data avalanche" but also delivers a remedy to "bring all teams together" & make "everyone a researcher" by implementing simple tools like Evernote to encourage access to learning scenarios, in which people in all departments browsed through the research and stumbled upon insights they never knew existed. Last giving everyone access to the data via email (MailChimp) eliminates all barriers to participation to gets lots of people involved.