Why Mobile Needs To Be Part Of Your 2012 Marketing Plans (pt1)
This year, for the first time, smartphones and tablet shipments exceed those of desktop and notebook shipments (source: Top 10 Mobile Internet Trends)
Today’s customers are free and untethered from traditional media which creates both a challenge and opportunity for marketers. Old consumer behaviors are being modified and new behaviors are developing as a result.
Searching is no longer just for the desktop. Mobile search is growing and experts say that by year end, 30% of a brand’s web traffic will be from mobile sources.
Research also shows consumers are much more apt to act via their mobile device than their desktop. This is obvious with studying the actions consumers make after searching on a mobile device. The numbers are compelling, (see chart below) 52% called the business and 52% made a visit!.
According to Google mobile searches for travel-related terms increased 12 times and searches for specific hotel terms increased 30 times from 2009 to 2010.
A smartphone or mobile device enables customers to communicate directly more easily. Sharing of information or opinions are now in real-time. The opportunity is how to become part of those conversations and how to add value to them.
Anderson Finn believes all roads lead to mobile marketing and the time to get on board is now. In the upcoming months we will share how to add value and engage consumers using mobile as a new marketing channel for business.