PIMCO was working on an iOS app with another agency, and they were not satisfied with the work to date. Since we had a previous working relationship, the Perficient team was asked to help refine their iOS news app. The purpose of the application is for customers to review investment news articles, research the PIMCO investor staff and decide how to invest their money. I was engaged to re-design the original wireframes and fix some Information Architecture issues.
Refining The Information Architecture:
Redefining the app structure allow the team to prioritize active content areas based on analytics. In addition, I redesigned the navigation to accommodate new functionality with user settings and bookmarking content.
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