An iPad2 app with data capture, photo capabilities and a CRM campaign with social media integration. Building upon the first generation Stoli iPad App the strategy this year was to capture names and emails of Stoli enthusiasts and promote the new digital/social media initiatives.
We worked with Rokkan (Stoli’s Digital Agency of Record) to create consistency within the app & emails based on Rokkan’s newly designed social media/Facebook campaign “GFY”. The app offers a little gaming (dice rolling – see test animation below) to engage users. Once you choose your mood, you roll (shake) the dice, and see if you get a lucky matching 4 dice. Winners get various promotional swag at the events.
Depending on your roll, the user gets a signature cocktail recipe as the results. Then the user is asked to take their photo. The photo is then composited into the 5 different egos for the user to choose from. Once a persona or ego is chosen the user fills out a form and signs-up for promotions from Stoli.
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